How to Build a Personal Brand on LinkedIn for Coaches: Scale to $12K/Month (2025 Guide)

In this episode of the Kelly Lundberg Podcast, Kelly is joined by Charlie Johnson, a UK fitness entrepreneur turned $12M business scaler in Dubai, to reveal how to build a personal brand that generates clients. Charlie shares actionable strategies for scaling to $12K/month using LinkedIn outreach, YouTube SEO (titles, thumbnails, retention), AI-driven negative hooks, and Meta ads starting at £10/day. Learn how to avoid common branding mistakes, leverage storytelling, and turn your brand into a client-generating machine.Key Takeaways:✨ Personal Branding: Build a brand to attract high-ticket clients (11:11).✨ LinkedIn Hacks: Book 4 calls/month for $12K with outreach (17:14).✨ YouTube SEO: Master titles, thumbnails, and the 5x5 method (26:20).✨ Meta Ads: Start with £10/day to drive leads (32:00).✨ Business Scaling: Avoid hiding your life and boost authenticity (37:16).Learn More About Charlie: https://www.linkedin.com/in/charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonscalingsystemsFollow Kelly on Social Media:🌎 kellylundbergofficial.comhttps://www.linkedin.com/in/kellylundbergofficial/https://www.instagram.com/kellylundberg.official/🍋 Get Kelly's best-selling book, "Deseed The Lemon": https://www.amazon.co.uk/dp/B0CWT5DTY8 ⌛ Take the 60-Second Brand YOU Quiz: https://kelly-fjns9c1j.scoreapp.com📅 Book in for a free call today:https://letsmeet.io/kellylundberg/15-minute-call-wkellylundberg🚀 Join Brand YOU Accelerator:https://kellylundbergofficial.com/brand-you-solutions/accelerator/