Is It Actually as Easy to Sell to Existing Customers as They Say?

Is it easy to sell to existing customers? The answer is NO. We bust some myths on why it's actually very difficult to sell more to existing clients and some practical tips to help you close deals.  The importance of mindset. Why you should become a student of sales. How to prepare your message. Closing techniques to ask for more of your client's business. A trust and credibility checklist to improve your chances of getting deals across the line. Why it's not as easy to sell to existing customers as you've been led to believe. And a whole lot more. The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management. Be sure to follow @thekamclub on social and check out our website https://www.thekamclub.com. Want some KAM swag? We've got T-shirts, coffee mugs and more. Check it out here. Resources: The KAM Club Newsletter. Sign up to never miss an episode. Episode show notes. Read the summary notes and get links to all the resources mentioned in the show. The KAM Club. Learn more about the world's greatest community of key account managers from around the globe.