040: Storytelling is Dead! Build Your Strategic Narrative with Guillaume Wiatr

Let me tell you a story about the day storytelling died. Once upon a time…   Wait, WHAT? Isn’t storytelling timeless?   In this episode, global strategist and leadership coach, Guillaume Wiatr, will show you the importance of building strategic narratives. He is the Founder of MetaHelm, a consulting firm which guides CEOs and Founders to align people and accelerate innovation adoption.   For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative".   We explore his custom 4-dimensions framework leveraged by senior executives of companies like Alaska Airlines, The Gates Foundation, AIG, L'Oréal, Google, Microsoft, and the US and French governments (to name a few).   And you can apply it to building your career.    So press play and let’s chat… How do you like that story?   ==========================   Ready for the next level in your career?   Book your FREE Coaching Session for podcast listeners at www.CareerClarityCall.com   ==========================   Rate, Review, and Follow   “I love Zach and The Happy Engineer Podcast.” If that sounds like you, please consider rating and reviewing my show! This helps me support more engineers -- just like you -- take the next step toward the career and life that they desire. On Apple Podcasts, click our show, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Remember, we only spread our message when you share this knowledge with others that need it. So if you enjoy this episode, please SHARE it on your social media and tag @OASISOFCOURAGE so I can say hi and thank you.    Also, if you haven’t done so already, subscribe to the podcast. I’ll be releasing a lot of new content including bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!   For more information on this episode, host Zach White, and The Happy Engineer go to:   https://www.oasisofcourage.com