‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

The Audio Long Read - Un podcast de The Guardian

Calamities such as Fyre festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real Read the text version here. Help support our independent journalism at <a href="https://www.theguardian.com/longreadpod">theguardian.com/longreadpod</a>

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