182. How to Stand Out in Life and in Business with Nida Leard

Why is it that we always wait until things aren’t going well to ask ourselves how to be excellent? Nida Leard is going to remind us the best time to figure out how to be excellent is when things are going well. Nida’s the founder of Nida Leard Consulting and Coaching, where she advises world-class experts to become legendary market outliers to build a truly innovative businesses that stand out from the rest.  Nida shows them that in order to grow, they have to tell the truth. As a problem solver, Nida says when she’s evaluating things or working out a challenge, she’s asking what the root cause is. The same is true when coaching her clients. There is no cookie-cutter approach because everyone doesn’t have the same resources. She says you have the potential to be amazing. It's usually your natural strengths, your personality type, and other things like your upbringing, and environment that are factors to find what you should be doing and what makes you feel alive. Eventually, it's all about finding the truth, finding your truth. Sorting the things that feel incorrect from the unsexy tasks – the work you do when no one is watching – has to come from a conscious place. Nida says when you’re running away from something, your body will react. It’s that fight or flight mode that’s registering in your brain. It might not be real danger – it might be thinking that if you go on camera, someone will criticize you. Or that you might say something wrong.  But when you can make a conscious decision coming from a place of awareness,  you'll feel calm. You'll be at peace with yourself. And even in making a decision to walk away from something, it will come from a place of empowerment because you're not scared and you're not running away. When we make decisions that are actually aligned with who we really are -- maybe where the business journey is at the moment, where we are as human beings at the moment -- that it is a very calming experience. Chaos comes from feeling misaligned. I can’t explain ... I can’t put my finger on it ... Nida says her clients usually don’t know how to explain their reaction. She refers to the five levels of transformation being misaligned: self-identity, values and beliefs, skills and capabilities, behaviors, and ecosystem. If one of those levels is misaligned, something isn’t going to feel right. You could have great behaviors and mindset, but if you’re surrounding yourself with the wrong crowd, you won’t feel like you’re in the right place. It’s like a flower being planted in a low-quality environment. Delivering quality is understanding your clients and the group of people you want to pursue. When you niche down into something specific, think about the small details the client is looking for that are different from the mainstream market. You need to really understand who is your ideal client psychologically. On a deep level, what are their desires, what are their problems, and what are their challenges? And how do we make their lives easier in a way that nobody else can? People will have criteria that they're not even conscious about when they hire people, says Nida. If you could make a change when you're doing well, you'll have the money. You'll have the resources, your energy, and all that to fix the problem. What I like to talk about is: how do you make your service exceptional? How do you customize your services? How do you not use the cookie-cutter approach? Let’s get to it!   ===== Mentioned ===== One To Millions Entrepreneur by Nida Leard: https://www.amazon.com/Millions-Entrepreneur-service-based-entrepreneurs-entrepreneurial/dp/B099C5G611  Blue Ocean Strategy: https://amzn.to/3nDrrEM  ===== Free Gift for Listeners ===== Discover what sets your world-class expertise apart in an ocean of amateurs and how to leverage your strengths to build an outlier: https://www.nidaleard.com  (Scroll to end of page.) ===== Connect with Nida Leard ===== Website: https://www.nidaleard.com  Instagram: https://www.instagram.com/nidaleardofficial  Facebook: https://www.facebook.com/nidaleardofficial  LinkedIn: https://www.linkedin.com/in/nida-leardprasopsuk-mcc-71b9ba147/  ===== Connect with Sarah ===== One Goal. 4 Weeks. A Coach By Your Side. Sign up for a Sprint: https://sarahwalton.com/sprint/  Instagram: https://instagram.com/thesarahwalton   Game on Girlfriend Podcast: https://youtube.com/playlist?list=PL_Jen-dhtrcPvkgdjasgiyAk1NgPbZYRS  It’s time to make more money, expand your reach and LOVE your life: https://sarahwalton.com/abundance-academy/  Other Game On Girlfriend podcast episodes you might want to check out:  Why “Helping Everyone” Means You Help No One https://sarahwalton.com/hailey/  How To Be Great In The Face Of Uncertainty https://sarahwalton.com/uncertainty/  Why Zigzagging Your Path Means More Success https://sarahwalton.com/susan/  How to Change and Transition When Life Doesn’t Fit https://youtu.be/hibLRrGzmcg  You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton   Thank you so much for listening. I’m honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.)