170. How To Stop Binge Buying Courses You Don’t Need with Lindsay Maloney

Everyone wants the quick fix, but a lot of people don’t want to do the hard work. You might be comfortable getting the information and planning everything, but then you don’t do anything because it takes you out of your comfort zone.  If you are a self-identified course collector, meaning you see a new course, and you’re ready to buy it … You wait for the cart … You can't buy it … You buy it! And then … you won't do anything with it. As an experienced business coach, Lindsay Maloney shares her thoughts on what's holding back so many women from stepping into their CEO shoes and scaling up. Lindsay helps coaches create six-figure businesses by building out their signature offers and designing dreamy client packages without the busy work. Lindsay says everyone wants that instant gratification, which gets in the way of their happiness. But if you want to build a business, it’s going to take longer than that. And all those unsexy tasks that it takes to make that business are never shared on the Instagram highlight reels that everyone seems to watch. This delayed gratification can have business owners questioning every move they make. Part of the conversation becomes what you are going to have to do long-term to get this business off the ground and will you be happy doing that? Instead, many people will sit in the creative phase, where they are absorbing information but not taking any action. They’re addicted to consuming, not moving forward. There is no program you can buy where you’ll have the same results as the rest of the people in your cohort. “No one has ever decided to work with me because I took a course from so-and-so,” says Lindsay. “They work with me because of who I am online ... no one is ever going to want to join your world because you’re a good student. They’re going to join you because you’re a great leader and you stepped out a little bit.” While it’s not wrong to buy a course, Lindsay says you have to decide what you’re going to DO. You have to keep learning. Identifying what is going to work for you and your business is key. We all have to take this moment and ask, “is this me?” You don’t have to be afraid to change aspects of your business that aren’t working for you. Remember, you can reassess and adjust and pivot. No matter what is happening, you have control over your business, and you can change it if things aren’t making you happy. Other Game On Girlfriend podcast episodes you might want to check out:  3 Reasons Coaches Don’t Make Money with Amanda Walker: https://sarahwalton.com/making-money-as-coach/  How to Pick Your Next Big Project: https://sarahwalton.com/choose-your-next-project/  2 Reasons You’re Procrastinating (and How to Stop): https://youtu.be/4gnoy5yHrk4  What’s Causing the Results You Have Right Now?: https://sarahwalton.com/causing-results/  Healing the Hustle (You Don’t Have to Keep Up), With Jessica Butts: https://sarahwalton.com/jessica-butts/  You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton   Thank you so much for listening. I’m honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.)