168. Marketing Not Working? Human Design Could Help with Adriana Keefe

Do you ever feel like you don’t quite fit in? Or maybe you can’t do business the way all the “business gurus” tell you? You know that feeling when it just doesn’t work and you’re wondering if you’re the problem? You might want to consider human design. Today’s guest is Adriana Keefe, an award-winning real estate dropout turned Human Design Coach and motivational speaker. After her own "quarter-life crisis", she is now teaching high achieving women how to create harmony in life and business without sacrificing their goals. Adriana worked with a business coach, who introduced her to human design and her chart, called a bodygraph. They had dug into Adriana’s story and what was holding her back – thinking she was too much for people, too loud, too annoying. Adriana says she was always telling herself that she had to sit down and shut up. This understand was met with instant validation. After diving into human design, Adriana realized she’s a Manifesting Generator, meaning she’s a multi-hyphenate, multi-passionate person who needs to be challenged. Try it, learn it, teach it and move on to something new. This went against the story Adriana had told herself growing up: that she was broken and a quitter because she would start and stop things, get bored and want to move on. Adriana explains that human design is essentially the science of different differentiation. It asks how your energy is different than the person beside you, the person who raised you, and the partner in your life. And then ask how is that energy being conditioned from who you were the moment you were born, to who you’ve become based on the people who raised you. Everyone has their own stories.  Human design blends astrology and various philosophies such as the I Ching and Kabbalah to divide your personality into five energy types that are your strategy or authority. These energy types explain how people exchange energy with the world: Manifestors, Generators, Manifesting Generators, Projectors, and Reflectors. “What I learned in human design was that we’re all conditioned to look and feel the exact same way. We’re all supposed to go to college, get married, procreate, retire, then die. All of us. And how is that? How can everyone be exactly the same?” asks Adriana. When Adriana first launched a beta program for her business, she found a need. People were asking how to use their energy in business and for clarity around their careers. She found people were sick and tired of using marketing strategies and tactics that everyone said would work – but didn’t. It led to them feeling like failures.  For example, asking "How do I market based on what my energy is like?" If one person writes a blog post and another person writes a blog post, one of those will be way better and attract more people than the other. Well, why is that? You could say one's a bad writer, but you could also say someone's energy is not in writing blogs and that's not the right path for them to take.  Most people don't know that. They think they're supposed to build their businesses the same way. Within the program, her participants were able to tune into their energy and make decisions that made them love their work again. Adriana says whether it’s your personal or professional life, human design helps you shift and recognize what your body and soul need to feel GOOD. Thank you so much for listening. I’m honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.)  ===== Mentioned ===== The Unicorn Experiment: https://www.AdrianaKeefe.com/theunicornexperiment/   "Human Design Saved My Business" Podcast Episode: https://podcasts.apple.com/us/podcast/women-who-want-more/id1596313016?i=1000596726867  ===== Connect with Adriana Keefe ===== Website: https://www.AdrianaKeefe.com/  Instagram: https://www.instagram.com/adrikeefe/  LinkedIn: https://LinkedIn.com/in/Adriana-keefe  Podcast: https://womenwhowantmore.buzzsprout.com/  Other Game On Girlfriend podcast episodes you might want to check out:  Curious About the World of Spiritual Energy? Karen Foote Has Answers: https://sarahwalton.com/karen-foote/  What’s Causing the Results You Have Right Now?: https://sarahwalton.com/causing-results/  When Your Life Falls Apart Because of Money (And Your Career is Born): https://sarahwalton.com/michelle/  Healing the Hustle (You Don’t Have to Keep Up), With Jessica Butts: https://sarahwalton.com/jessica-butts/  How and When to Use Astrology With Wendy Cicchetti: https://sarahwalton.com/wendy/  You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton