Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality

Virality lasts a second, friendships last a lifetime. Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal. During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Marketing at Warner Bros. Pictures, and her long-time creator partners, Jazmine Robinson and Loren Lott, discuss the strategies brands and creators can use for crafting audience-driven conte...