Is empathetic insight the true marketing differentiator in the data-led era? Meet Marissa Latshaw

In this episode, I am excited to be joined by Marissa Latshaw. An experienced marketer, she is passionate about helping leaders activate empathy to develop brands, products, and messages that inspire action. She is also the creator of the Empathetic Positioning Process, which is a fascinating approach to bringing empathy into marketing teams.She shares her inclusive approach to qualitative audience research and the lasting results for organizations large and small across all kinds of industries. Tune in! Ready to activate empathy in your organization? Join Marissa’s LIVE webinar on 29th October at 1pm EST. Click here to register: https://www.latshawmarketing.com/activating-empathy-webinarConnect with Marissa LatshawWebsite: www.latshawmarketing.comLinkedIn: https://www.linkedin.com/in/marissalatshaw/Instagram: https://www.instagram.com/marissalatshaw/?hl=enTwitter: https://twitter.com/mlatshawConnect with Mimi Nicklin:Instagram: https://www.instagram.com/miminicklin/?hl=enTwitter: https://twitter.com/MimiNicklinLinkedIn: https://www.linkedin.com/in/miminicklin/Facebook: https://www.facebook.com/miminicklinleadershipTikTok: https://vm.tiktok.com/ZSwRhfwW/Follow #TheEmpathyforBreakfastShow on Instagram for more updates: https://www.instagram.com/theempathyforbreakfastshow/?hl=enA special thanks to DJ Cielo https://instagram.com/johnnyciel?igshid=jejun858mvw3 and Eye Q Films https://www.eyeqfilmsindia.com for sponsoring our podcast