[EP 188] How to identify the logical buyer for a business and top tips for an effective sale

In this episode of The Deal Room podcast, we talk to Ian Jones (co-owner, founder, and director of Merchant Business Brokers) about how to identify the logical buyer for a business. He and our host Joanna Oakey also share top tips for negotiating an effective sale, the importance of understanding the buyer and they then also examine ten critical steps for a successful business sale.