Best Bits #3 Naming Reebok with Joe Foster, Founder of Reebok

There’s never been an easy barrier to entry when starting a business today but rewind to the 1950’s, that wasn’t the case. This week we rewind to the master of business Joe Foster, the founder of Reebok, no doubt one of the biggest sports brands in the world, a concept born in the heart of Bolton in England. In this section, Joe shares how a moment of magic when he was a child was part of the reason Reebok has the name it has today. For me this was destiny, it really is fascinating how things that happen in our early life, contribute so much to life later on! Comment, Like, Share and Follow!