The IKEA Effect: Do Hard Things

Everyone tells you to do hard things, but no one tells you why it's so important.First, it's because life is hard. And when you take on voluntary struggle, you're better prepared for the involuntary struggle that inevitably enters your world.But I think there's a deeper reason that goes beyond that...•••My book has sold 200,000+ copies around the world and is a 7x NYT Bestseller.If you've been wanting a copy (or are looking to gift copies to family or friends), there's a big 30% sale. Now’s a great time to get it.Order The Book Now!