#192 Mobile Technology Meets Simplicity: The Making of Sparkeey with Asha Venkataramani

On this episode of the CTO Show With Mehmet, listen in as I engage in a fascinating discussion with Asha Venkataramani, the CEO founder of a behavior technology company that created a unique mobile application product called Sparkeey. A former investment banker and private equity professional, Asha shares her inspiring journey of transitioning into the world of innovation. We explore the concept behind Sparkeey, a digital calendar designed for the modern age, and discuss how it helps to alleviate some of the pain points experienced during the COVID pandemic. Asha also reveals the importance of building products that center around user behavior, highlighting how Sparkeey isn't just a functional tool but also a fun, social platform that could sit comfortably next to Instagram. In our conversation, we discuss the importance of simplicity in technology and how it can lead to personal joy and well-being. Asha opens up about her experience navigating her entrepreneurial journey, emphasizing how sometimes the world of tech can be overwhelming and complex. She shares strategies she employed to grow Sparkeey, such as dealing with intricate financial products and cross-border mergers and acquisitions. Asha also provides some valuable insights on how to avoid overcomplicating things and how a simpler approach can lead to a more efficient and enjoyable life. In the final part of our discussion, we explore the potential impact of Sparkeey on both individuals and organizations. Asha shares how the application can increase productivity, efficiency and encourage self-reflection, leading to a heightened awareness of how one's time is spent. She also discusses how their product, designed to reduce stress, contributes to positive wellness. Our guest emphasizes the importance of being responsive to user feedback and how this focus can lead to product success and prevent wastage of resources. Join us as we uncover the strategies, impacts, and the future of this innovative mobile application. Know more about Asha and her Mobile App: https://sparkeey.com/ https://www.linkedin.com/in/asha-venkataramani-564b176