#183 Kevin Marcus Explores High-Quality Data and AI's Predictive Power

Get ready to rethink everything you thought you knew about data management in AI, as Kevin Marcus, CTO of Versium Analytics, joins us to unravel the mysteries of modern data handling. This episode promises to reshape your understanding of the implications of the end of third-party cookies on brands and the paramount role of high-quality data in the effectiveness of AI. We delve into the nitty-gritty of how poor data can drastically cut down the predictive capabilities of AI models and why robust relationships with the user base are now more critical than ever. We leap into the intricate world of data wrangling for multiple systems, as Kevin shares his insights on how it can help resolve issues like inconsistent formats or missing data. The challenges associated with diverse types of data also come under our microscope, especially when dealing with unique titles or the need for transliteration in international data handling. Moreover, we navigate the complexities of modern data privacy, emphasizing the necessity for companies to keep up with the ever-changing landscape of laws and regulations. Busting some common myths, we discuss the delicate balance between protecting personal data and leveraging machine learning and AI. Kevin underlines the importance of transparency, data control, and tools like data clean rooms and file hashing in data security. We also venture into the uses of data in enhancing marketing personalization, understanding customer behavior, and making accurate predictions. Packed with enlightening discussions, this episode is a must-listen for anyone looking to navigate the nuances of AI and data technology. Find more about Kevin here: https://www.linkedin.com/in/kmarcus/