Ep. 45: He's a social media Swiss Army Knife ft. Kofie Yeboah

This week Francis is joined by Kofie Yeboah a versatile creator in the sports media landscape. Kofie does it all, social media, long-form, short-form, podcasts, research and writing. He's here to tell us how he does it all.Kofie's YouTube: https://www.youtube.com/@KofieWhy00:00 Introducing Kofie Yeboah01:25 Kofie's early introduction to sports05:35 The evolution from long-form to short-form10:21 TikTok's endless opportunities and constant insecurity14:37 Balancing roles as a content creator and producer19:43 Successful strategies for repurposing content26:56 The best and the worst of social platforms29:57 Fostering a positive and engaged community32:23 Revenue reinvestment strategies43:24 Balancing a full-time job with content creation46:55 Kofie's relationship with different sports leagues48:33 The path to 100k subscribers