HIGHLIGHTS of episode 242 with TBWA Incoming global CEO Erin Riley
The Creative Condition podcast - Un podcast de Ben Tallon - Les mercredis
The full length version of this episode is also out now! There's a lot of fear out there. Pitching. Testing. Neurotesting. Data power. Nobody wants to fail and so nobody succeeds in the way those big, juicy, swaggering advertising campaigns can when the right balance of idea, risk, and attention to detail is struck.Erin Riley is moving up from U.S. CEO of TBWA/Chiat/Day, one of the world's biggest advertising agencies, to Global CEO of TBWA and we sit down right after the news to discuss why ...