HIGHLIGHTS of episode 232 with Brandon founder Richard Taylor on commercial creativity learnings

The full length episode is also available now!Richard Taylor has spent over 30 years in the design industry, working across branding, visual identity, packaging, and much more. For the past 12 or so years, he'd headed Brandon:"In a chaotic world, great brands can be ignored. We’re here to help.We switch brands on by understanding how they connect with people. Some call it research; we call it rigorous naivety. Exploring without arrogance or assumption to build a genuine picture of the real wo...