Ep 75: Sir John Hegarty on creativity. The advertising legend answers the big questions!

Since it’s episode 75 of the Arrest All Mimics podcast, somebody allowed me to slip through the net to spend an hour with one of creativity’s greatest minds. Sir John Hegarty is quite simply an advertising legend. He is one third of BBH, advertising agency renowned for their innovative campaigns. With half a century of work in the creative industry under his belt, John talks about what exactly constitutes creativity. It’s one of the big questions in life and somehow, he manages to make it all...