Ep 242: TBWA incoming Global CEO Erin Riley is Fighting for Creativity!

There's a lot of fear out there. Pitching. Testing. Neurotesting. Data power. Nobody wants to fail and so nobody succeeds in the way those big, juicy, swaggering advertising campaigns can when the right balance of idea, risk, and attention to detail is struck.Erin Riley is moving up from U.S. CEO of TBWA/Chiat/Day, one of the world's biggest advertising agencies, to Global CEO of TBWA and we sit down right after the news to discuss why she wants to fight for creativity, to break through the a...