Intro to Behavioral Economics in Marketing Leadership | Season 3
The Behavioral Economics in Marketing's Podcast - Un podcast de Sandra Thomas-Comenole - Les jeudis
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Behavioral economics is the study of decision-making and can give keen insight into employee behavior. Leaders can tap into Behavioral Economics to create happy and healthy working environments for their direct reports and fellow employees, invest in their team, increase team engagement and motivate their team. In Season 3, we will talk about Cultural Capital, Agency Cost, IKEA Effect and Herd Behavior among others.
