Brandmark vs Lettermark vs Wordmark: which is the logo of the future?
The Angry Designer - A Graphic Design, Brand, UX, Logo, Website Designer Podcast - Un podcast de A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers - Les mardis
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Brandmarks (or abstract marks) are redefining the way we approach logo design. They are designed to be instantly recognizable, memorable, and adaptable across a number of platforms and mediums - exactly what you need in a digital world As far as logo design, how do they stack up against Wordmarks and Lettermarks? Why do the modern-day logo giants like Draplin, Allan Peters and James Martin emphasize Brandmarks in their work? In this episode of The Angry Designer, join the bearded beh...
