The Business Behind the Book: Ally Machate on Writing That Builds Empires, Not Just Libraries

In this candid and insightful episode, host Mitch Carson sits down with publishing strategist and author Ally Machadi to uncover the truth about books that build real businesses — and why most don’t.Forget vanity publishing and “instant bestseller” hype. Ally explains how a book becomes a business tool only when it’s written with strategy — for the right audience, with a clear purpose, and at the right time in your growth. Whether you’re a coach, consultant, or professional expert, this episode will change the way you think about authorship, credibility, and marketing.Ally shares how landing a book deal with John Wiley & Sons didn’t just grow her visibility — it multiplied her income sixteenfold and shattered her mental ceiling around self-worth and value. Becoming a published author didn’t just elevate her career; it rewired her mindset.Together, Mitch and Ally explore how intentional publishing can transform authority, unlock new business opportunities, and expand media reach — not through luck or algorithms, but through deliberate brand alignment and storytelling.💡 You’ll Learn:The “fit test” that reveals whether a book will actually grow your businessWhy your first 30 days after launch determine long-term visibilityHow reviews and endorsements influence Amazon’s algorithmsWhen to choose traditional vs. self-publishing — and which earns more in the long runWhy audiobooks and podcasts are reshaping how experts connect with audiencesThe mindset shift every aspiring author needs before writing Chapter OneAlly’s core message is powerful and practical: don’t just write a book — write the right book. Through her signature program and free masterclass, “Don’t Write the Wrong Book,” she guides professionals to create books that inform, inspire, and transform — books that don’t just sit on shelves, but build empires.If you’ve ever wondered whether writing a book could elevate your credibility, attract premium clients, or boost your speaking career, this episode reveals how one well-crafted book can open doors that advertising alone never could.✨ This episode is for you if:You’re an expert, coach, or entrepreneur thinking about writing a bookYou’ve already written a book that didn’t deliver the results you expectedYou want to use publishing as a pathway to media, credibility, and business growthYou’re curious how to turn your ideas into intellectual property that scales🎧 Tune in and learn how to position your message with clarity, authority, and precision — and how to make your next (or first) book the ultimate business growth engine.🌍 Connect with Ally Machate: 📘 Free Masterclass: offers.thewritersally.com/amazingauthorities 🌐 thewritersally.com 📸 Instagram: @thewritersallyIf you want to share your expertise and become a sought-after speaker: 🎤 https://www.getinterviewedguaranteed.com/meetwithmitchWant to be featured as a podcast guest? 🎙️ https://www.getinterviewedguaranteed.com/podcastguest🌐 https://www.mitchcarson.com 📘 Facebook 📸 Instagram 🐦 Twitter/X 💼 LinkedIn ▶️ YouTube#AmazingAuthorities #MitchCarson #AlexisBoyer #Bipity #CharacterEntertainment #CorporateCulture #Leadership #Creativity #EmployeeEngagement #BrandStorytelling #EmotionalIntelligence #PublicSpeaking #AuthorityMarketing #GetBooked