What NOT To Do: Email
That's Marketing, Baby - Un podcast de Susan Wenograd & Jess Cook - Les lundis
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Susan and Jess have made a lot of mistakes in their day. In this episode, they share the email marketing no-nos they've learned the hard way, so you don't have to. You'll hear: * How to find your brand's most performant frequency * Why you don't want as many people on your email list as possible * How the right sender can boost your open rates * The big difference between B2C and B2B email tactics That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com). Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up
