Marketing in Hypergrowth with Amrita Mathur

Amrita Mathur is a badass. As the VP of Marketing at ClickUp and former VP of Marketing at Superside, she knows exactly what it takes to grow teams and revenue at high-growth, high-value startups. After Wayne-ing and Garth-ing out a bit (we're not worthy!) Jess and Susan chatted with Amrita about: * Her 30/60/90 plan at ClickUp [4:37] * Why every marketing team needs someone with an economist's brain [10:33] * Why Payback Period is her one metric to rule them all [12:44] * How she thinks about pipe and fuel instead of  organic and paid [22:30] * How her team at Superside balanced quality, creativity, and speed  [24:35] * Where to begin with content when you're starting from nothing [31:39] * What to do when a program fails [39:13] That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com). Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up