Making Big Bets and Awesome Ads with Alexa Kilroy
That's Marketing, Baby - Un podcast de Susan Wenograd & Jess Cook - Les lundis
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Alexa Kilroy — the Director of Marketing at Stay AI, and former Head of Brand at Triple Whale — has a consistent, tenacious grip on what's new, what's working, and what's not in the world of DTC and e-comm marketing. She joined Jess on the pod to talk about: * Her non-linear path from high school teacher to tech marketer * The marketing tactics that are working for Stay AI right now * Why interactive content needs to be part of your marketing mix * How to quickly test if a big bet will pay off or not * What standout ad creative really means * And why relying on atypical results in case studies can actually backfire
