How to Build a Revenue-Driving Newsletter Program
That's Marketing, Baby - Un podcast de Susan Wenograd & Jess Cook - Les lundis
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Of all the things Susan and Jess have built together, their most successful was a weekly newsletter. Over the course of one year, subscribers grew by 54%, and open rate and CTR shot up by by 33% and 77%, respectively. At one point, it became the leading source of ICP demos booked across the company. In this episode, Jess and Susan walk you through their exact framework so you can turn your newsletter into a trust-building, affinity-boosting revenue machine.
