How Social Media Has Totally Changed the Rules of Brand Management
That's Marketing, Baby - Un podcast de Susan Wenograd & Jess Cook - Les lundis
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Social media and the 24/7 news cycle has completely reshaped PR, brand reputation, and company credibility. In this episode, Jess and Susan discuss the complexities of modern brand management, specifically the importance of documenting what you will NOT say or do. In this Episode: * Brand messaging and navigating competition * Reputation management with social media at the center * Tips for building and maintaining trust with your audience That's Marketing, Baby is produced by Sweet Fish Media. Book a call at sweetfishmedia.com.
