Adopting a Video-First Strategy with Lindsay McGuire
That's Marketing, Baby - Un podcast de Susan Wenograd & Jess Cook - Les lundis
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As the Associate Director of Content & Campaigns at Goldcast, Lindsay McGuire's days are spent overseeing and creating content about how marketers can use events as a top revenue-driving channel. And believe you me, she practices what she preaches. In this episode, Lindsay shares with Jess: * Her transition to Goldcast and marketing to marketers (00:02:26) * How she juggles and differentiates multiple event series for varied audiences (00:06:15) * Ways to engage live event audiences that spark stories, social proof, and future content ideas (00:12:50) * The importance of engaging with an event audience BEFORE an event (00:17:33) * Adopting a video-first mindset and the ease of converting video content into text assets (00:19:47) That's Marketing, Baby is sponsored by the incredible people at ércule [https://www.ercule.co/] and their free SEO tool, ottimo [https://app.ercule.co/]. Can't get enough? Subscribe to Rants & Raves [https://bit.ly/rants-and-raves-sign-up], the official newsletter of That's Marketing, Baby.
