The art of persuasive storytelling | Kelly D. Parker

TED Talks Daily - Un podcast de TED

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. Hosted on Acast. See acast.com/privacy for more information.

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