Why Showing Clients Your Human Side Beats a Hard Sell With Cassidy Shield of Narrative Science

Knowing when to play it cool and let the customer come to you can work better than a hard sell. As VP of Marketing at Narrative Science, Cassidy Shield has learned that the most effective approach for drawing customers to the company’s product is by showcasing its abilities and the brand’s values. What exactly does Narrative Science do? The brand calls itself a “data storytelling company” — its software Lexio transforms analytics data into plain language stories that people can easily...