Why Revenue Has To Matter To Your Marketing Team with Trinity Nguyen of UserGems

When Trinity Nguyen joined lead generation solution UserGems as its Director of Marketing she made a bold move: She got management to move revenue contribution tracking to the marketing team. "Revenue is the only number that matters to us in marketing," she says. In this episode of Tech Qualified, Trinity discusses why marketing should have a front-row seat to the sales lifecycle. At UserGems, marketing takes an active role in listening to sales calls in the pipeline review, and...