Successful Lead Gen Tactics and Cultivating Thought Leadership With Crystal McFerran of The 20

Crystal always had a passion for marketing and knew that's where she wanted her career to take her. After working at Hewlett Packard and starting two of her own companies, Crystal helped conceptualize The 20 — a marketing agency for managed service providers (MSPs) that helps with lead gen, sales and scaling their businesses. The name is derived from the 80/20 rule, "as our intention is to dominate the top 20% of the IT industry," Crystal says. On this episode of Tech Qualified,...