Serving Customers for the Long Run with Phil Rimmler of DUST Identity

Phil Rimmler’s entire job revolves around marketing crushed diamonds. “We help companies attach a digital record to a physical object, similar to inventory management, anti theft detection, things like that. And we do that by crushing up diamonds, literal diamonds, and mixing them with a UV epoxy,” he says. That UV epoxy, when applied to objects such as fine art, creates a one-of-a-kind tag for the object, and finding customers for this niched product is Phil’s job as Marketing Manage...