Owning the Conversation Around Data With Spencer Connell and AJ Yager of Praxis Metrics

At business intelligence agency Praxis Metrics, AJ Yager and his team harness the power of data to help e-commerce companies grow. The agency evolved from an offering AJ launched within his marketing agency Yager Media Group. Referrals have been huge for expanding Praxis’ business in the early days — and AJ found a lot of success by being a guest on podcasts hosted by people in his network. The agency grew around 400% in 2019, which he attributes largely to being a guest on five to sev...