Leveraging inbound marketing to drive quality leads with Amy King of Zaloni

Amy King’s path into marketing was a little unconventional. She got her master's in art history, and along the way, discovered it was really about critical thinking. This ultimately led her to product marketing for ad tech and software companies. Amy is now the VP of Marketing at Zaloni, a data management and operations software company that helps customers streamline their data ecosystem by making it run faster, better and at a lower cost. Amy has a multi-channel marketing approach, relying...