Kyle Lacy of Lessonly on Creating a Revenue-Driven Marketing Team

At Lessonly, a training software company, marketing and sales play on the same team. And Chief Marketing Officer Kyle Lacy wouldn’t think of having it any other way. “Part of the reason why I wanted to move the BDRs and SDRs under marketing is that you force alignment,” Kyle says in this episode of Tech Qualified. At other companies, the marketing department might focus on attribution or proving influence. Kyle’s goal is to focus the marketing team on revenue. He says they’re no...