How to Leverage Customer Feedback for More Innovative Marketing with Derrick Hicks of ConvertKit

You could say that data has informed most of Derrick’s professional decisions — starting with his first job as an SEO specialist. Derrick moved his way up the marketing ranks before eventually joining ConvertKit, an email marketing platform that makes email easier and more robust for professional creators. As ConvertKit’s Marketing Director, he helps online creators grow their businesses to earn a living online. During Derrick’s first year at ConvertKit, the leadership team not...