How to Get Your Partners to Market With Your Product with Michael Wise of Intelligent Contacts

Michael Wise says he’s selling a solution not a product, and this is essential to all aspects of marketing and the customer journey. As Director of Marketing & Strategy at Intelligent Contacts, a company that provides innovative cloud contact center communication, billing, and payment software for the healthcare and financial services industries, Michael focuses on brand management, lead-generation and strategy development for a technology product that can be difficult for clients ...