How to Communicate Your Value Proposition to Customers With Andrei Faji of Shopgate

Marketing isn’t about taking advantage of people — although that doesn’t stop some brands from taking an exploitative marketing approach. Andrei Faji, the Vice President of Global Marketing at Shopgate, wants to do the opposite. “We've intentionally decided not to go down that path. We found that we had a real opportunity to level-set and get to the bottom line around what actually matters,” he says. On this episode of Tech Qualified with Justin Brown, Andrei talks about what marketer...