Getting Marketing and Sales in Sync with Kieran Farr at Bitmovin

Collaboration seems to be a motto to live by for Kieran Farr, and as VP of Marketing for Bitmovin, Kieran has made it his particular mission to get his team working alongside the sales team to create positive change and forward momentum. In this episode of Tech Qualified, Justin Brown interviews Kieran about how that alliance was formed, being a thought leader for different target audiences and how content plays into Bitmovin’s demand generation strategies. Over the past two years, Ki...