Creating a Successful ‘Marketing Tripod’ with Steve Pollak of Banyan Hills Technologies

When Steve Pollak describes his marketing philosophy, he uses a baseball analogy. “You can't hit a home run from the dugout,” says Steve who is the Director of Marketing and Design Services at Banyan Hill Technologies, a firm specializing in the Internet of Things (IoT) for a range of industries. As a result, Steve spends a lot of time in the top and middle of the sales funnel, focusing on increasing brand awareness so that when prospects are ready to execute a project they go w...