Creating a Health Care Marketing Strategy from Scratch with Louisy Raymond of Zipari

When Louisy Raymond joined the Zipari team more than two years ago, she was the second member of its marketing department — and the only one who actually had a background in marketing. Tasked with establishing a marketing strategy for the SaaS health care company, she used her 18 years of experience in the field to build her team and map out a cohesive plan. This included everything from redesigning the team’s sales decks to planning conferences and webinars. On this episode of Tech Qualifi...