Changing Your Messaging Based on Customer Feedback With AnnaMaria Turano of Synzi

AnnaMaria Turano is Vice President of Marketing at Synzi, a company that was facilitating telehealth services before it was cool — or, rather, before it became an overwhelming necessity because of COVID-19. “In late 2017, entering 2018, we figured out Synzi was the right name, the right brand. And then we determined the look and feel of what that brand identity should be, including the colors, including the font, etc., to be markedly different from everyone else in the telehealth space...