Being Human in a Changed Marketing World with Ewa Baska of Buildout

For Ewa Baska, Marketing Director at Buildout, a SaaS company that creates marketing software for commercial real estate brokers, the marketing fundamentals she learned in school and early jobs have always been her inner guidebook. “I always knew that I wanted to go into marketing just by always wanting to know more about brands and studying all the exciting things that companies can bring to humans,” she says. But some things you can’t learn from school — like what to do when a pande...