B2B Health Tech Marketing during COVID-19 with Elyse Lazartic at Waystar

The COVID-19 pandemic has changed life for everyone. Nowhere is that more true than for the healthcare industry. So what do you do if your buyers are precisely those people, the ones on the frontlines of the crisis? In this episode of Tech Qualified with Justin Brown, Elyse Lazartic, Senior Manager of Sales and Programs at Waystar, a company that provides RCM technology for the healthcare industry, talks about the ways she has had to shift her thought process and marketing tactics to adapt t...