From a technical to social focus: Lessons on Sustainability Entrepreneurship from Mexico - Talking Transformations with Jose Di Bello

The conversation revolves around the Transform project, a research initiative focused on sustainability entrepreneurship. Professor Jose Di Bello, discusses the project's approach, key lessons, and challenges. Jose shares his experience working with small businesses in the Global South, highlighting the importance of community engagement and participation in sustainability initiatives. Jose highlights the importance of experimentation and testing new solutions in the field, which the Transform project has enabled.Music by Melker Wickenberg