Untapped Typographic Potential with Oliver of Pimp My Type

Send us a text Oliver of Pimp My Type is back and he’s here to talk untapped typographic potential! In this conversation, Oliver explains what ‘typographic colour’ means, tried and true techniques for emphasis, prioritizing optical distance in typesetting (using one’s gut and not just math!), as well as the role intentionality plays in the process. Oliver also demystifies the characteristics of display type that make it different from text type, the advantages of variable fonts fo...