Legibility, Readability and Likeability with Eleni Beveratou, Creative Director Dalton Maag

Send us a text In this episode you’ll learn how Eleni Beveratou (Creative Director of Dalton Maag) went from hating type in school to realizing its utmost importance, leading her to find her niche and complete a Master’s degree in Typeface Design. Eleni walks us through how experienced readers read and how this informs typeface choice, as well as assessing accessible type through the helpful metrics of legibility, readability, likeability. Eleni explains why choosing simpler characters over m...