Designing in the Beauty Industry featuring Ali DuHart of Benefit Cosmetics

Send us a text In today’s episode, I have Ali DuHart, a Senior Graphic Designer at Benefit Cosmetics where she’s worked for the last 8 years. You’ll hear about Ali’s role at Benefit Cosmetics including visual merchandising: what it is and how it comes together. We get into some specifics around prototyping for print, the importance of understanding different audiences in different situations/events, and we talk about balancing brand identity with trendiness, and specifically how Benefit Cosme...