Certified B

Brands are continuously making environmental and socially conscious claims. And while many consumers want to purchase from ethical brands, it's hard to know which brands are legit (versus which ones are faking). Enter the B Corp certification, which is the only 3rd-party logo that certifies a company's social and environmental ethics. Yes, the logo is certainly helpful for those of us who buy stuff, but it's bigger than that. Indeed, the B Corp's mere existence forces capitalism to shift toward sustainability. On today's show CEO Mike Brown breaks down everything we savvy consumers need to know about that B-in-a-circle logo.   Here's a preview: [3:00] A vision centered around social impact? What does that mean? [12:00] The Nespresso controversy [19:00] Becoming a triple bottom line company has its advantages; plus: how we consumers can push business toward sustainability [25:00] Practical action steps for conscious consumers who want to shop with greater intention   Resources mentioned: Episode #388: The 30-Day Mess-Stress Fix (Join us!) Find a B Corp at bcorporation.net Mike on LinkedIn   -- Join our (free!) community here. Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube. Email me and say hello! [email protected].   Our Sponsors:* Thank you to LifeStraw! https://lifestraw.com/Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-content